Event: ‘Better B2B North’ launches in Manchester to bring together the region’s B2B marketing community

Stuart Mitchell

A new Manchester marketing event will bring professionals together to explore how B2B brands can stand out in an increasingly AI-driven industry, at a time when 72% of marketers say they feel overwhelmed by the pace of AI-driven change and 82% of Manchester businesses are already piloting or fully integrating AI.

Better B2B North, taking place on 16 April 2026 at The Alan in Manchester, will feature speakers including Ash Jones, founder of Great Influence, who has worked with high-profile figures including Steven Bartlett and Gary Neville on personal brand strategy.

Hosted by the fast-growing Better B2B community, launched in October 2025 by leading B2B digital agency Hallam, the event will feature nine speakers alongside breakfast, lunch and discussion sessions covering key topics shaping modern B2B marketing.

The lineup also includes former Charlie Oscar strategist Max Nimmo, founder of CreatorWorks, who has run influencer campaigns for global brands including Samsung and JBL, who will be discussing how B2B companies are turning creator-led influence into pipeline.

Speakers will also include experts from organisations including Bosch, Windhover B2B and Headley Media, and Hallam; discussing topics ranging from why AI makes marketing and marketers more essential than ever to how B2B brands can harness creativity and authenticity.

Amber Carnegie, Community Marketing Manager at Better B2B, said,

“B2B marketing is evolving faster than ever, and many marketers are navigating rapid change while feeling increasingly isolated in their roles.

“Better B2B North is about strengthening that community, creating an environment where marketers can learn, share and build meaningful relationships, while leaving with practical, actionable ideas they can apply immediately. 

“Manchester has become one of the UK’s most dynamic business hubs, and B2B marketers here deserve a dedicated space for insight, collaboration and honest conversation.”

Tickets for the event are now available via Eventbrite, with standard tickets priced at £75 with discounted tickets available for Better B2B members.

Event Details

About the Better B2B community

Launched in October 2025, Better B2B has grown to 400 members this month, proving the demand for something more human in B2B.

The aim of the Better B2B community is to champion openness over gatekeeping, offering peer networking, thought leadership, and expert insights to help members build confidence and accelerate learning. It’s a collective effort to raise the bar for B2B marketing through honest conversation and mutual support.

Free to join for in house B2B marketers, the community is designed to support those in solo teams and niche markets, helping them feel supported and inspired by the community and the opportunity to be a part of something “bigger”. 

Created by the team at Hallam, recognised as the Best B2B Agency in the UK and Best Large Paid Media Agency globally, the initiative follows Hallam’s transition to a dedicated B2B digital agency, combining creativity with performance marketing to deliver measurable growth for B2B brands.

Sign up to join Hallam’s Better B2B community here: https://betterb2b.community/#join-better-b2b 

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